Senior Lead Generation Executive

ABOUT IFX PAYMENTS 

Founded in 2005, IFX Payments has grown to become a leading global foreign exchange, payment and financial technology provider. It is our strategy to build a core group of strong long-term employees who can grow and develop within the business. Our employees have an opportunity to play a part in this growth and can expect to share the rewards as part of a dynamic and successful team. 

Working at IFX Payments provides an opportunity to collaborate with a team of experienced and culturally diverse professionals on a wide range of challenges. We encourage development at all levels in combination with an engaging and rewarding culture that encourages continuous learning, career progression and flexible working. IFX Payments is an equal opportunities employer and prides itself on its collaborative and supportive culture.  

OVERVIEW OF ROLE

The Lead Generation Executive will be responsible for identifying, qualifying, and generating leads by making outbound calls
to perspective clients to schedule high-quality appointments for the Business Development team. This is a pivotal role in
driving the company’s growth by expanding our client base and promoting our suite of payment and foreign exchange
services.

RESPONSIBILITIES

1. Lead Research and Identification
- Conduct market research to identify potential customers and target markets.
- Utilise online tools, databases, and social media platforms to source and qualify leads.
2. Outreach and Engagement
- Initiate contact with potential leads through email, phone calls, and social media.
- Develop and maintain effective communication to build relationships with prospective clients.
3. Lead Qualification
- Evaluate leads based on predefined criteria to ensure quality and relevance.

- Conduct initial discussions to understand client needs and determine suitability for products/services.
4. Database Management
- Maintain an organised and up-to-date database of leads and prospects.
- Track interactions, update contact information, and document progress in CRM systems.
5. Collaboration with Sales Teams
- Work closely with the sales team to transfer qualified leads and support the sales pipeline.
- Provide detailed insights and feedback to aid in sales strategies and decision-making.
6. Customer Relationship Building
- Nurture leads through follow-ups and provide necessary information to guide them through the sales funnel.
- Address enquiries and resolve issues promptly to enhance the customer experience.
7. Market Trend Monitoring
- Stay updated on industry trends, competitor activities, and emerging markets.
- Use insights to refine lead generation strategies and tactics.
8. Compliance and Data Security
- Ensure compliance with data protection regulations (e.g. GDPR) during lead generation activities.

- Maintain confidentiality and security of prospect data.

9. Responsibility

- Consistently achieve and exceed individual targets while sharing best practices and demonstrating a proactive approach to achieving goals, setting the standard for success within the team.

- In the absence of the Head of Lead Generation, coordinate the team's activities to ensure the smooth execution of lead generation strategies, assigning tasks, and maintaining the quality of leads delivered.

COMPETENCIES & EXPERIENCE

• Proven experience in lead generation, cold-calling, or a similar outbound sales role, preferably in the financial services,
  payments or FX industry.
• Strong communication and interpersonal skills, with the ability to build rapport quickly.
• Self-motivated and goal-oriented with a track record of meeting or exceeding targets.
• Excellent organisational and time-management skills.
• Familiarity with CRM tools and lead management system.
• Knowledge of the payments or foreign exchange industry is a plus but not essential.
• Ability to handle objections and provide thoughtful responses to potential client concerns.

BENEFITS  

• 25 days of annual leave + bank holidays and your birthday off. 
• Pension auto-enrolment with salary sacrifice contributions.
• Healthcare cash plan including support for dental, physio and therapies. 
• Discounts on fitness, cinema discounts, shopping, travel, entertainment and more!
• Life Insurance.
• Cycle to work.
• Nursery fees salary exchange.
• Employee Assistant Programme
• Career progression with excellent training and development. 
• Company events – Pub nights, sporting events, seasonal parties, socials.

ADDITIONAL INFORMATION

• We work on a hybrid basis with Monday and Friday from home and Tuesday, Wednesday and Thursday from our office in central London. 
  
• You must be eligible to work in the UK to be considered for this position. 
• Full background check will be carried out.